Common Printing Mistakes

Common Printing Mistakes

There are a lot of aspects to consider when developing a marketing strategy and failing to recognize some of them can end up costing you money. One of the easiest ways to waste money and go over your budget is by making common printing mistakes. However, printing happens to be one of the most overlooked parts of marketing.

If you’re developing a marketing strategy that includes any kind of printing at all, you’ll want to understand the printing process, the tools, and combining specs in order to keep your costs down and prevent common mistakes from occurring.

While your printing company should provide a great deal of information and guidance for you to help you make the best printing decisions, it’s a good idea to know about the most common printing mistakes beforehand so that you can avoid them altogether.

Common Direct Mail Mistakes

Choosing the wrong paper stocks

One of the easiest ways to waste money on printing is by choosing the wrong paper. While it might seem that using a heavy Linen cardstock is the best decision for any brochure or marketing material, it might not actually be the best choice.

In order to determine whether you should use a more expensive paper stock such as a heavy Linen cardstock or not, consider your specific printing needs. If you are printing a brochure or flier that will likely be read and then disposed of, using the best of the best paper stock is probably overkill. Not only is it unnecessary for something that won’t last, it is also a lot more expensive than other paper stocks.

If you use the more expensive stocks for something that is just going to be thrown away, you’re just wasting money. There is a time for using the more expensive forms of paper stocks, but you want to make sure that your project is worth it and will last for awhile.

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Common Direct Mail Mistakes

Not properly determining quantity

Setting up a print job is expensive so it’s important to determine ahead of time the quantity you will need in order to reduce reprinting. When you run a print job again, you’ll have to pay for all of the set up fees and the printing, essentially paying a second, third, and fourth time for something you could have easily taken care of at one time.

When you set out to print a project, consider your current as well as your future needs. If you can foresee needing more of the same project printed down the road, reduce your costs by paying for more printed pieces now. While it will initially be more expensive than printing a smaller quantity, you will save money in the long run by not needing to pay all of the costs for starting the job over.

Common Direct Mail Mistakes

Spelling mistakes

One of the most common mistakes in printing is misspelled words. While it’s normal to misspell a word, if you send your design to print without fixing any errors, you’re just throwing away a ton of money because you’ll need to reprint.

Save yourself the time, effort, and money by having your designs checked and proofed numerous times by many people, including the client. Spell-check and Grammarly can help and should be used, but should not be solely relied upon.

Common Direct Mail Mistakes

Not converting images to CMYK

Your images need to be in CMYK when they go to print. Many times people will think that they don’t need to convert the images themselves because PDF standards convert automatically when saved. Unfortunately the conversion doesn’t typically work properly, and will end up ruining your colors. Once again, when failing to convert images, your printing will come out wrong and you’ll have to pay to have your project printed again.

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