You may think that printed marketing campaign materials are a thing of the past. Sure, we are seeing more companies switch to digital advertising and marketing. But, printed marketing materials still have a seat at the table when it comes to effective marketing. Think about how much junk email you get daily versus how much traditional mail you get. Which …
As we adjust to living with a new normal during the global pandemic of COVID-19, businesses are opening back up and things are slowly starting to go back to how they once were— with some adjustments. For businesses these adjustments include operating on reduced hours, working with less staff, requiring employees to wear masks and encouraging customers to stay six …
There are a lot of aspects to consider when developing a marketing strategy and failing to recognize some of them can end up costing you money. One of the easiest ways to waste money and go over your budget is by making common printing mistakes. However, printing happens to be one of the most overlooked parts of marketing. If you’re …
Direct mail marketing is one of the most popular forms of marketing, and for good reason too! It’s effective and fairly easy to get the hang of. However, it’s also risky. You only have about three seconds when your prospect opens up their direct mail before they toss it away. That’s why it’s crucial that your direct mail is good …
